DOZE.

Doze is a product that helps calm a busy mind at night, creating a balanced environment in your brain to ensure a perfect nights sleep. 1 in 3 people in the UK struggle with insomnia, and there is not really a product out there that can guarantee sleep.

This brief was set by Born Ugly, and was all about Selling the Unsellable. My concept was to sell the idea of sleep with my product Doze. Doze is an in-ear device that soothes busy brainwaves into a calm wave of sleep.

Made with - photography, illustration, animation

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