UNIVERSAL MUSIC GROUP

This D&AD brief for Universal Music Group was to redesign the collateral for their annual staff event that celebrates the staff and artists of UMG.

My concept was based on the idea of family trees, and the way that roots underneath gathering of forests interconnect to support each other and help them grow. UMG’s core is all about the people, the family that helped this company become what it is today.

This event is well known to the people at Universal Music Group, so I wanted to keep things simple but effective.

Made with - riso printing, illustration